Your company's reputation is its most valuable asset. If it's tarnished, you could lose customers and sales. This article shows how negative reviews are not always what they seem and what you can do about it. In business, as in life, we stand or fall on the status of our reputation. Companies spend many years, and much money, building up a positive reputation through staff training, customer service policies, listening to customer feedback, and more. Despite everything a business can do, a reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill placed words. Never has this been more true than in this modern technological world of internet review sites and mobile digital technology, where a damaging review against a business can be published to the entire world in a matter of minutes. But is one review really going to have an impact on the way people view your business? After all, if they look around they can find other goo...
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